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25 Jun

How paraplanners can transform women’s financial fortunes

Advanced
Beginner
Intermediate
Financial planning
Accredited
Event
Time:

1:00 pm

Date:

Wednesday 25th June 2025

Location:

Online at Crowdcast

Duration

1 HRS 00 MINS

A horizontal cover image featuring a purple coloured background. The title ‘How paraplanners can transform women’s financial fortunies’ appears in large text on right of the image. Left of centre, there’s cut-out headshot of Sam Secomb of Women’s Wealth. Toward the bottom right-hand corner there are cut-out headshots of Susan Hope of Scottish Widows and Sam Tonks of Canaccord Wealth. At the top of the image, the word ‘Online’ is shown in purple text within a yellow-green-coloured rectangular block followed by ‘1pm on 25 June 2025’ and ‘1 hour CPD’ in white text on a purple background.

Now don’t take this the wrong way, but is there a chance that last time you put together recommendations or financial plans for a woman, the approach was unknowingly influenced by assumptions that generally apply to a man?

As paraplanners, we have the power to directly influence financial outcomes that are better for women – whether we’re reviewing fact finds, drafting recommendations, or creating financial plans.

But are we truly creating plans for the individuals in front of us? Or are we unwittingly relying on conventional thinking and assumptions which are actually more likely to be rooted in men’s experiences rather than women’s?

It matters because, more often than not, women’s financial journeys follow distinct and different paths compared to men. So to deliver genuinely effective financial planning, it’s vital we need to understand the differences and how to adapt our approach.

A chance to challenge your thinking in just one lunch hour

Join us online at 1.00 pm on Wednesday 25 June to explore how paraplanners can better understand and address the unique financial planning needs of women.

We’ve invited Sam Tonks, senior paraplanner at Canaccord Wealth, to host this conversation with two fantastic guests: Sam Secomb, chartered financial planner at Women’s Wealth, and Susan Hope, business development director at Scottish Widows.

Together, they’ll explore women’s distinctive financial journeys and the stark disparities that exist – including the startling 30 per cent gender pension gap – and ask how paraplanners can help create better financial outcomes for female clients.

During this lunch-hour Assembly we expect to

  • learn more about women’s distinctive financial journeys
  • understand the real-world impact of the ‘parenthood penalty’ on long-term financial planning
  • challenge our assumptions about vulnerabilities, risk profiles and investment preferences
  • consider practical strategies paraplanners can implement to better serve female clients
What can you expect to take away?

You’ll leave this Assembly with actionable insights that we’re certain will help you improve your paraplanning approach, challenge conventional thinking and assumptions, and – most importantly – help deliver more tailored financial plans for your female clients.

Just as importantly, this session will give you practical tools and ideas so you are able to exercise the power you have to improve financial planning outcomes for women through your work everyday.

Sound like a good idea? Save your spot now.

Speakers

1
Susan Hope
Scottish Widows

Susan Hope is a workplace savings specialist at Scottish Widows with over 30 years experience. As a Chartered Financial Planner, she is passionate about supporting financial education and empowerment to improve outcomes in retirement for everyone. Her specific areas of specialism are the gender pension gap and salary exchange.

1
Samantha Secomb FPFS
Women's Wealth

Founder of Women’s Wealth, an innovative unbiased financial advice and coaching service that specialises in empowering women to create fabulous financial futures for themselves.

Sam is an award-winning adviser on a mission to democratise unbiased financial advice for women, both as investors and as financial planners. Sam was freed up when her son took over the family wealth management business to do an Exec MBA with Warwick Business Schools in preparation for launching her disruptive, subscription based, financial planning service which she describes as gym membership for financial fitness.

Highly qualified, decades of experience, a columnist for The Telegraph and fueled by HRT, she's on a mission to change things up for women regarding finance!

1
Sam Tonks FPFS
Canaccord

Sam is a Senior Paraplanner with Canaccord and the winner of the Best Paraplanner award at the Money Marketing Awards 2020. When she’s not dealing with all things paraplanning she’s caretaker for several rescue cats, including Bernard who likes to make the odd appearance on screen.

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